ASAE International Forum

This annual program for top association executives and industry partners required a design strategy that would allow the client to use the same format for several years and still look current. The design also needed to support ASAE’s unique, colorful corporate brand in a more conservative, elegant style that emphasized the international scope of the conference. The result was a miniature pocket folder, saddle-stitched with an 8-page brochure and registration card. We decided to use a rich metallic ink for the cover and give it texture by overprinting with a grayscale, relief-style world map. New metallic colors were chosen for subsequent years. The client received template files to update the annual package in-house.