Great Ideas! Conference Brochure
Promotional brochure in flip-format to create two books in one, and onsite materials.
The Great Ideas Conference is where association leaders renew their creativity and get inspired; therefore, it was important for ASAE & The Center for Association Leadership to push creative boundaries with their Great Ideas! promotional materials. By creating a flip format, we advertised two conferences in one book and distinguished the information for each through color and page orientation. Targeted messages, utilizing variable data printing, were added to a mailing card, and the entire package shipped in a polybag. Onsite items included schedules-at-a-glance and “My Best Idea” cards.
This 10" x 10" brochure with its quirky, upbeat copy and design drew twice the number of attendees to the conference than in previous years. Services also included marketing copy for the informational call-outs on each page.
